Frames of self-presentation in constructing persuasive messages: a study of Polish political discourse

Streszczenie
This paper is devoted to a study of self-presentation by a Polish politician and an American politician, Jarosław Kaczyński and Newton Gingrich. In the first part, the explanation of the concept of frames is presented. Frames and self-presentation theories are also implemented in analyzing speeches, and therefore they are discussed in this paper. The second part focuses upon illustrating how the concept of frames is exploited with reference to the concepts of persuasion and manipulation.
Autorzy
A. Kuzio
Kontakt z autorami
a.kuzio@in.uz.zgora.pl
Affiliacje
Numer
6/2013
Strony
23–36
DOI
10.4467/20843895RK.13.003.1350
Slowa kluczowe
persuasion, frames, self-presentation, communication